Author Archives: Dulcey

Where are the women in advertising?

  The field of advertising is still dominated by men. Anyone who has watched Mad Men knows the beginnings of the culture well. Has much changed? The books we read for class have been authored by men, and the video … Continue reading

Posted in Uncategorized | Tagged , , , , | 2 Comments

The Hard Choice: Ethical Marketing Can Cause a PR Nightmare

In the last week of November 2016, breakfast food company Kellogg Co. decided to pull its ads from Breitbart.com after receiving complaints from customers about seeing Kellogg’s ads there (Hensch, 2016). Kellogg Co. spokeswoman Kris Charles said, “We regularly work … Continue reading

Posted in Uncategorized | Tagged , , , , | 2 Comments