Tag Archives: Email marketing

Life is like a Targeted Ad, You Never Know What You’re Gonna Get? Or Do You?

Remember the days when you could simply scroll through social media, visit a website or check your email inbox without being influenced by outside sources? The days when your life was unperturbed by targeted ads, constantly trying to sell you … Continue reading

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How many times have targeted ads aimed right at you?

Thanks to big data and social media, the marketing and advertising world is becoming more efficient. These technologies help us filter all those unnecessary exposure to irrelevant content, and thus optimize advertisers’ media budget. (And of course, invade our privacy.) … Continue reading

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Email marketing: the future of precise and personalized marketing?

What is the first thing you usually do when you wake up every morning? Brush your teeth? Make Coffee? Or for some people, check emails through smartphones. The truth is that checking emails many times per day has become a … Continue reading

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What happened after I unsubscribed from GROUPON’s emails? I resubscribed! GROUPON’s impressive persuasion strategy

What will you do when your inbox is occupied by dozens of marketing emails from the same company? I guess you will probably do the same as I always do: click the unsubscribe link and say goodbye to those emails. … Continue reading

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