Author Archives: Donna Faye

Social Media: Are we in control or is it controlling us?

Gary Vaynerchuk (2013) in his book, “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World” argued that brands and their marketers cannot continue to ignore social media and he urged them to understand how … Continue reading

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The Growing Multicultural Market

Yuriy Boykiv, co-founder and CEO of Gravity Media writes, “Multicultural marketing is no longer an option, but a necessity”. With the consumer market continuing to grow in diversity, it becomes more and more compelling for brands to establish authentic connections … Continue reading

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