Tag Archives: Interactive Marketing

Marketing “brand value” with integrated communication strategies: It is more than just a product.

It has already become a norm for companies to combine different marketing communication strategies to help reinforce each other. This tactic of having a wide-ranging plan recognizes the importance of the different communication disciplines such as public relations, sales promotion, … Continue reading

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How RFID changed Festivals Forever

Who doesn’t love a good live event? Concerts. Ball Games. County Fairs. They’re all fun, but the part that really puts the magic in live events for me is the sense of collective identity that emerges from these experiences. Some … Continue reading

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