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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
Recent Comments
- Don K Ochoa on Rolex – Will the Bubble burst?
- helpful site on Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed
- medium.com on Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed
- Olympus Vapor on Gladiator Sales 101
- Candace on 2020, Was it Really So Bad?
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Author Archives: Douglas
New, Existing, or Modified Marketing Approaches for Social Media?
In an article that I recent came across, the author made some good points on how some of the more traditional marketing concepts no longer apply in today’s world. While the article did not go too in depth into specific … Continue reading
Posted in Uncategorized
2 Comments
Apple’s Marketing Strategy in the Wake of Recent Court Order
At this point, most of us have heard about the dispute between Apple and the United States Justice Department regarding development of software that can defeat the security features on the iPhone. However, this post will not discuss any of … Continue reading
Posted in Uncategorized
5 Comments
Target 2014 Holiday Campaign
Every year, companies such as Target, Macy’s, Best Buy and others launched their marketing commercials for the Holiday season. Target was one of the first shopping retailers to broadcast their 2014 Holiday season commercial a few days ago. Target, known … Continue reading
Posted in Uncategorized
7 Comments
Rock the Vote
How do you engage the young American voter to vote? Since 1990, Rock the Vote, a non partisan, non-profit organization, has been engaging the young American voter understand the power of their vote. Through the use of social media, new … Continue reading
Posted in Uncategorized
5 Comments
Oh…Yoo-Hoo…Where R U???!?!?!
Foursquare, a geo-social media entity will soon provide a new marketing tool designed to their customers with geo-targeted offers from retailers. After a significant amount of testing, ‘Local Updates’ will enable retail stores and restaurants, like Outback Steakhouse, Whole Foods … Continue reading
The 3 R’s of Education-Reading, ‘Riting & ‘Rithmatic: TV Execs Were “Taken To School” On The Possible Fallout—A Follow Up ( I will post a new topic, but felt compelled to post this, as it is breaking news)
Either the execs at Viacom and DirecTV finally sat down and did the math…realizing that millions of customers – 26 channels of programming = hundreds of millions of dollars in ad revenue lost or execs with children realized, as the … Continue reading
Posted in Uncategorized
Tagged Adweek, AMC, Breaking Bad, directv, Dish Networks, Hot In Cleveland, Mad Men, MTV, Nickelodeon, TV Land, VH1, Viacom Networks
1 Comment
Advertisers: Join The “Happy, Peppy People” in Social TV
For the past several years, it’s been hard to think of any television program that airs on broadcast or cable be referred to as “appointment television” in the traditional sense…like when people cleared their calendar every Thursday for The Cosby … Continue reading
Posted in Uncategorized
Tagged Broadcast, Cable, Digital Integration, Social TV, TV Advertising
5 Comments