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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Author Archives: Alejandro
Is Breastfeeding More Offensive than ISIS?
Probably not, but the terms of agreement for platforms like Facebook and Twitter are more likely to trigger the removal of pictures of a mother breastfeeding than a terrorist organization’s content, according to The Sydney Morning Herald (Hall, 2016, March … Continue reading
Posted in Uncategorized
4 Comments
The Dawn of the Communications Executive
Okay, I will admit that my title is a bit misleading. This is by no means the dawn of the communications executive. That honor belongs to Arthur W. Page, who in 1927 became the first public relations executive to serve … Continue reading
Posted in Uncategorized
5 Comments
Oh boy – A world run by Millenials.
We are entering a new era as more and more Generation Y’ers (a.k.a. millennials) start to take over the workforce. A report by Miller, Hodge, Brandt and Schneider (2013) estimates that in 2014, 36% of the workforce is run by … Continue reading
Posted in Uncategorized
3 Comments
“They don’t like to have black people making coffee for them.”
In a time where integrated marketing is the norm, and where your average person is likely connected to some form of social media, it is more important than ever for organizations, big and small, to be aware of the implications … Continue reading
Posted in Uncategorized
5 Comments
For Sports Fans, Twitter is Changing the Game
For Sports Fans, Twitter is Changing the Game How has social media, and specifically, Twitter, affected the way we experience sports today? As an avid sports fan, I can attest to the reliance on my mobile phone to gain immediate … Continue reading
Click, Click…Done!
Online grocery shopping is the way of the world these days. The ability to shop online has become more than a convenience, but a necessity for me. Who has time to go grocery shopping anymore, anyway? I am an avid … Continue reading
Posted in Uncategorized
Tagged Advertising, ambient marketing, convenience, groceries, Marketing, online, online shopping, time-saver, vons, Vons.com
9 Comments