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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Author Archives: Julia
Lil Wayne Finds His Calling
The new Galaxy S7 has released multiple comical commercial featuring rap star Lil Wayne. The new phone has a certified water-resistant rating and can handle more than just spills. In the commercial below, Lil Wayne demonstrates the possibilities of this … Continue reading
Posted in Uncategorized
1 Comment
55 Years of Love
When it starts to come close to mid-February, everyone begins to think about Valentine’s Day. Whether it’s making dinner reservations, getting the perfect gift, or simply wanting to share a day with someone they love, there is always something to … Continue reading
Posted in Uncategorized
6 Comments
How my Masters has informed my job hunt
After reviewing Vaynerchek’s book Jab, Jab, Jab, Right Hook (2013), I felt that I could use social media to market any brand more effectively. This got me thinking about my personal brand and my interest in marketing “Sarah Nettinga” as … Continue reading
Posted in Uncategorized
5 Comments
Is Content Marketing the biggest thing in advertising since the creation of the television commercial?
Content marketing has been defined as “the overarching practice of using information and entertainment to promote a brand or product” (DeMers, 2014, para. 1). It is important to note that this content does not have to be produced exclusively for … Continue reading
Posted in Uncategorized
6 Comments
MONOPOLY COLLECTS PARTNERS LIKE PROPERTIES
Hold your horse! One of the best-loved games Hasbro’s Monopoly axed a playing piece and I’m just finding out about this now? Even worse, I found out about it on Facebook – through a Zappos ad?! This game and I … Continue reading
Posted in Uncategorized
Tagged CA Lottery, Facebook, Integrated Marketing, McDonald's, Monopoly, USC, USPS
10 Comments
Who Moved my Hovercheese?
Life passes at megabit speed. We have organized, streamlined and prioritized our days to maximize our time effectively balancing work, school, raising families, exercising, and, hopefully, playtime. Time-efficiency increases by avoiding commercials watching TV on demand, skipping ads to immediately … Continue reading