Tag Archives: Facebook

Live Video: Customer Engagement in Real Time!

Live video is being adopted as an effective marketing way by many brands including AT&T, McDonald’s, Maybelline and Airbnb (Dietrich & Weller, 2017). Live videos of McDonald’s and Maybelline were linked directly to specific products that brands are aimed at … Continue reading

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You Must Have a Social Media Presence! But Like What?

              At first, social media, like Facebook, was designed to post personal thoughts and keep personal connections. However, where there are people, there are markets. Exposing private life to the public draws attentions, not … Continue reading

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The Results are in, You are NOT the Terrorist!

Scrolling through Facebook we see constantly see baby photos, memes, and inspirational or cautious stories that are shared several thousand or million times. Who are these people in these stories and is it true? Facebook is taking a stand against … Continue reading

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Facebook Vows to Kill Fake Stories– Are Media Brands In Trouble?

From what started as a means for college students to connect across campuses, Facebook has evolved into an international  communication channel and for many, a news resource and a platform to freely speak their opinions. Makes sense doesn’t it? Let’s … Continue reading

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This month Facebook turned 10 years old (Oremus, 2014). Our daily lives are now filled with retweets, trending topics and likes. I think everyone can acknowledge the ground-shifting, wave-making changes social media has wrought on personal interactions, social connectivity, journalism … Continue reading

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MONOPOLY COLLECTS PARTNERS LIKE PROPERTIES

Hold your horse! One of the best-loved games Hasbro’s Monopoly axed a playing piece and I’m just finding out about this now?  Even worse, I found out about it on Facebook – through a Zappos ad?!  This game and I … Continue reading

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Facebook and the New Newsfeed: A Philosophical Take

When Facebook made the announcement about their new Newsfeed layout late last week Heraclitus came to mind. Yes, we’re getting philosophical.  Stay with me here.  I’ll be quick. Heraclitus was a 6th century Greek philosopher best known for moving the … Continue reading

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Expect more of the Olympics on Facebook this summer.

Every 4 years, there comes an event that extreme sports fans and casual television channel surfers can agree on and enjoy…the Olympics. In the past, we had heard about the games on TV, from friends, on the radio and may … Continue reading

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Facebook is the Best Free Marketing Out There…Or Isn’t It?

Facebook marketing is free, right?  Post a page, get some likes and then your fans will automatically buy your product, go to your event or donate to your cause.  This is what social media is all about…isn’t it? This is … Continue reading

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Taking Brand Messaging to a whole other world.

FaceBooks recent IPO debacle, in contrast to Google’s more stellar public release, does not diminish the company’s intrinsic value. Its true value stems from its biggest asset, its more than 800 million registered users worldwide. Essentially it has become the … Continue reading

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