Author Archives: Lydia

Neuroscience + Visual Design: Three Tactics to Simplify Consumer Decision Making

The neon lights, enormous animated screens, blaring horns, mangled traffic, crowded sidewalks and confusion of Times Square adequately describes how disorienting information overload can be. Parallels can be made to advertisements as well as retail and online experiences that cause … Continue reading

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More Than Words: How Fonts Influence the Mood of a Message

Fonts are like childhood friends, familiar, steady, endearing and predictable. When we see a font, we know what it’s going to say to us. Times New Roman is the serious and responsible friend, Arial is simply the good friend with … Continue reading

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