Author Archives: Brittani

What does promoting an ineffective culture – resulting in a billion dollar scandal – get you? Fired.

One of the world’s most recognizable consumer electronics brands has recently announced that at least of the 16 board members, including CEO and President Hisao Tanaka, are resigning over a billion dollar accounting scandal. Toshiba, a Japanese corporation, has been … Continue reading

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Sharpshooter Steph Curry is just getting started: A $1 billion brand promise

It’s no coincidence that on the eve of the NBA championship finals that Under Armour hitches itself to the recently announced most valuable player in the league and now NBA champion: Stephen Curry. The two-time NBA All-Star is a sharpshooter … Continue reading

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Dispensing Brands One “Coin” at a Time…

Picture this. It’s Valentine’s Day 2014 and you are walking down a street with your sweetie. Suddenly… http://youtu.be/RjMhZFhD0tI As part of their ongoing global Open Happiness campaign, Coca~Cola installed a vending machine in Turkey to encourage couples to #shareacoke on … Continue reading

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Savor the Spotlight for now, eBooks. It Might not Last for Long.

Remember the days when we used to visit bookstores, and spent hours browsing its shelves? Some of our pastimes included sitting on a couch while absorbed in our favorite reads. Now imagine getting cozied up with a hard and angular … Continue reading

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Starbuck’s ‘Trenta’ Size: New Product Marketing Raises Both Excitement & Concerns

Coffee drinkers, unite! For those of you who are loyal to Starbucks…this is probably already old news. Starbucks, one of the most prominent coffeehouse chains in the world have served its loyal customers since 1971. Atmospheric, cozy rooms, a wide … Continue reading

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