Tag Archives: Technology

My So Called “Tech” Life: Does Technology = Happiness for Women?

by Anastasia Lemle-Goodwin As an…ahem…middle-aged woman who was born as an, on-the-cusp, Gen-X / Gen-Y’er, I was brought up in the time before the INTERNET. Yes…..there was life before the World Wide Web and all these fancy gadgets like the … Continue reading

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Cause Marketing Spotlight: “Creative For A Cause” Campaign by Fiverr

Fiverr, the world’s larget marketplace for creative and professional services, has teamed up with Ad Age, Creativity, Internet Week, and Code/Interactive (C/I) to host “Creative For A Cause,” an ad design contest to raise awareness about the need for diversity … Continue reading

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“Windokia” or “Nokrosoft”? Neither.

One of the biggest (and probably the saddest) technology news recently was about the deal between Microsoft and Nokia, with the former company acquired the “Asha” and “Lumia” device name brand trademarks, while the Nokia brand will still be used … Continue reading

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Driving Brand Awareness By Letting Others Do Your Talking

When I took my first job as a public relations account executive in an integrated marketing agency back in the late 90s, the vast majority of our technology clients spent a large percentage of their marketing budgets on the creation … Continue reading

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Making Marketing Mobile

Another significant shift is beginning to occur in how consumers utilize the interactive space.  The growth of ownership and usage of mobile devices such as smartphones and tablets is beginning to affect user behavioral patterns and interactions with online content.  … Continue reading

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Savor the Spotlight for now, eBooks. It Might not Last for Long.

Remember the days when we used to visit bookstores, and spent hours browsing its shelves? Some of our pastimes included sitting on a couch while absorbed in our favorite reads. Now imagine getting cozied up with a hard and angular … Continue reading

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