Author Archives: Mahta

Secret Sauce to Effective Marketing

I recently came across a blog post by Strong Social. It didn’t necessarily state anything new or revolutionary. It did however bring attention to something simple and obvious that is extremely critical to anyone who works in communication: It is … Continue reading

Posted in Uncategorized | Tagged , , , | 1 Comment

Brand Loyalty. A Marketing Paradox?

Brand loyalty. The holy grail of branding, marketing, and advertising. It is believed to be the byproduct of building deep connections and meaningful relationships between customers and their beloved brands. Once you earn your customers’ loyalty, then you can count on it to defend or even increase your … Continue reading

Posted in Uncategorized | Tagged , , | 8 Comments