Author Archives: Madeline

Staying true to your brand values

An interesting thing happened at work. It sounds corny, but our MCM program has truly made me think of things differently, go next level, or at least ask more questions, and I kind of love it. I’m the swag business. … Continue reading

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Fake news and advertising strategy

It’s not an original thought that the perpetuation of the idea of fake news is breeding an underlying sense of distrust among consumers. We’re reticent to believe what the media is telling us so what makes advertising any different? If … Continue reading

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