Author Archives: Errol

Alright from the title alone, you may say to yourself… “Who cares?” or “I already knew that”, but to the young entrepreneur, the entry-level marketer, or to the person who is launching their own business; this is critical information to … Continue reading →

Big brands spend millions of dollars on huge marketing efforts to create viral video content in hopes of reaching the masses, sell more products, and to spread positive brand recognition. Marketing executives research and spend countless hours on materials, production, … Continue reading →

Nothing new about that. Mexican fast food chain, Taco Bell, broke into a new menu daypart last week: Breakfast; and they did it with nothing better than one competitive (-and some may allege “creative”) advertising campaign. The “Big Idea”? Ronald … Continue reading →

Cuties are on the rise. Not cute, cuddly animals or small, precious toddlers. Rather, Cuties are a brand of Clementine – a small, seedless mandarin that is easier to peel than a standard naval orange. Cuties are changing the way … Continue reading →