Author Archives: Thea

Merry Christmas Guerrilleros, Colombia Wants You to Come Home

Clients traditionally ask advertisers to create campaigns with the intent of selling a product, or developing their brand’s reputation. But what if your client was a country ravaged by Civil War for over 50 years, and what they wanted was … Continue reading

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Gretchen, stop trying to make “Green Monday” happen!

I was bombarded with a slew of interesting promotional emails yesterday, all with the same two words in the subject line: GREEN MONDAY. Wait, what? Didn’t we just “celebrate” Black Friday, then Cyber Monday after that? Who started this and … Continue reading

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Facebook Vows to Kill Fake Stories– Are Media Brands In Trouble?

From what started as a means for college students to connect across campuses, Facebook has evolved into an international  communication channel and for many, a news resource and a platform to freely speak their opinions. Makes sense doesn’t it? Let’s … Continue reading

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