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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Author Archives: tianyue
Lessons I learned from reading the #Girlboss
Recently, I had great pleasure reading the #GIRLBOSS written by the CEO of Nasty Gal, Sophia Amoruso. Being one of the most successful business women in the United States, she is now in charge of a $100 million plus online fashion … Continue reading
Posted in Uncategorized
2 Comments
The Museum of Feeling – Experimental Marketing of Fragrance
If you lived within 100 miles within the New York City and went on Instagram or Facebook frequently, you must have heard of the “Museum of Feeling” during the last quarter of 2015. A four-week pop-up near World Trade Center One … Continue reading
Posted in Uncategorized
4 Comments
Pink slime anyone?
McDonalds has recently directly taken on criticisms of its food quality by calling out the claims of product laden “pink slime”, fake chicken meat, and worm tainted beef. But does the “Our Food. Your Questions” campaign really make anyone feel … Continue reading
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2 Comments
Without split ends, I too can overcome adversity
Pantene Philippines has recently launched the “Whip It” campaign, elaborating on the parent companies long running “Shine Strong” campaign. Since I’ve been in grad school I haven’t had much time to spend on social media. Recently during my break I … Continue reading
Posted in Uncategorized
Tagged #WhipIt, Advertising, Brand, emotional advertisement, feminism, hair care, pandering, Pantene, Whip It
3 Comments
Are You Brave Enough to “Lean In?”
My lifelong best friend, Sonya, delivered a surprise to my mailbox last week: A copy of Sheryl Sandberg’s topical book, Lean In. In it was a note encouraging me to continue to lean in to my career by working hard at this … Continue reading
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20 Comments
You Want Me to Recommend THAT to Our Client?!!
(Photo citation: Unknown, “Vines.”) It happened last week. After checking my USC email, Facebook, Twitter, and Instagram feeds, and whipping off a text message to my son, I turned my attention, finally, to my work email. And there it was. … Continue reading
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3 Comments