Author Archives: tianyue

Lessons I learned from reading the #Girlboss

Recently, I had great pleasure reading the #GIRLBOSS written by the CEO of Nasty Gal, Sophia Amoruso. Being one of the most successful business women in the United States, she is now in charge of a $100 million plus online fashion … Continue reading

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The Museum of Feeling – Experimental Marketing of Fragrance

If you lived within 100 miles within the New York City and went on Instagram or Facebook frequently, you must have heard of the “Museum of Feeling” during the last quarter of 2015. A four-week pop-up near World Trade Center One … Continue reading

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Pink slime anyone?

McDonalds has recently directly taken on criticisms of its food quality by calling out the claims of product laden “pink slime”, fake chicken meat, and worm tainted beef. But does the “Our Food. Your Questions” campaign really make anyone feel … Continue reading

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Without split ends, I too can overcome adversity

Pantene Philippines has recently launched the “Whip It” campaign, elaborating on the parent companies long running “Shine Strong” campaign. Since I’ve been in grad school I haven’t had much time to spend on social media. Recently during my break I … Continue reading

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Are You Brave Enough to “Lean In?”

My lifelong best friend, Sonya, delivered a surprise to my mailbox last week: A copy of Sheryl Sandberg’s topical book, Lean In. In it was a note encouraging me to continue to lean in to my career by working hard at this … Continue reading

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You Want Me to Recommend THAT to Our Client?!!

(Photo citation: Unknown, “Vines.”) It happened last week. After checking my USC email, Facebook, Twitter, and Instagram feeds, and whipping off a text message to my son, I turned my attention, finally, to my work email. And there it was. … Continue reading

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