Author Archives: Timothy

Star Wars: The Force Awakens

This past December, Star Wars: The Force Awakens, hit theatres around the world, and for the first time ever, was released by the Walt Disney Studios Motion Pictures. Many say the much anticipated film marketed itself, perhaps a brilliant business … Continue reading

Posted in Uncategorized | 3 Comments

The Effects of Marketing Communications and Climate Change

Climate change is a topic in which we continue to hear a lot about in today’s news, political and social discussions. Throughout history, the earth’s climate has continued to change drastically and science has shown that humans have contributed significantly … Continue reading

Posted in Uncategorized | 4 Comments

CVS bans tobacco!

On February 5, 2014, CVS, the second largest drugstore chain, announced that it will discontinue selling tobacco products by October 1, 2014. This involved slowly removing cigarettes, cigars, and chew throughout this time frame. The projected loss of sales totals … Continue reading

Posted in Uncategorized | 3 Comments

What IKEA Told Us

With the growth of global consumer market, many companies start expanding their business to foreign countries. When they get into a new market they are not very familiar with, new marketing strategies would be usually created to adapt to local … Continue reading

Posted in Uncategorized | Tagged , , | 10 Comments

Rethinking Skout: 10 rules to create successful marketing strategies on social media.

Skout is a social app created in 2007 in San Francisco by two entrepreneurs, Niklas Lindstrom and Christian Wiklund, for people to meet new friends online and it has been growing to be the most popular dating app with over … Continue reading

Posted in Uncategorized | 2 Comments