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- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Author Archives: Allison
Integrated Experiences Start with the Employee
In my last post on red flag checks, I discussed the candidate experience and how your employees are knowingly or unknowingly influencing the decisions of prospective employees. In this post, I will discuss connecting the employee and customer experience. Connect … Continue reading
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Employees and Brand: Three Things to Consider
I started with a new company about a month ago, but before accepting the position, I did the “red flag check.” The red flag check is my way of finding out what people really think about working at the company. … Continue reading
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The Seduction of Storytelling
I’m in with a Penguin… It all started very innocently. I was simply flipping through my Twitter feed and suddenly my heart stopped. (It was actually my thumb, but heart sounds more romantic.) One look at those beady, little eyes … Continue reading
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Advertising’s Mean Streak: A Necessary Evil?
On my way to the post office, I saw a transit shelter ad that stopped me in my tracks. A Vancouver radio station was claiming to play the best songs of all time. “Pretty bland positioning statement,” I thought as … Continue reading
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Facebook and the New Newsfeed: A Philosophical Take
When Facebook made the announcement about their new Newsfeed layout late last week Heraclitus came to mind. Yes, we’re getting philosophical. Stay with me here. I’ll be quick. Heraclitus was a 6th century Greek philosopher best known for moving the … Continue reading
Fresh off the Vine – Twitter’s Move into Video
First, 140-characters. Then geo-location. Pictures. And now? Video. Six-seconds worth, to be precise. Introducing Vine, Twitter’s mobile video sharing app. It allows users to record, edit, and share 6-seconds worth of looping noteworthy, mundane, or even NC-17 rated content to … Continue reading