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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Category Archives: Uncategorized
Sephora’s High Beauty Standards
My coworker keeps a bottle at her desk. My friend’s roommate has a gummy every day. I went shopping and an array of infused lotions were on display at the checkout counter. It seems inescapable these days. CBD oil is … Continue reading
Help Wanted: Public School Brand Manager
When you think of branding, you don’t think of public education. The problem neither does public schools and their leaders. According to enrollment figures from the California Department of Education, public schools in California have been experiencing declining enrollment since … Continue reading
Posted in Uncategorized
4 Comments
Let’s Talk About #SexResponsibly, Baby
A wise man named Lil Wayne once said, “Safe sex is great sex,” (I won’t get into the rest) and now Absolut Vodka is saying it, too. ‘Drink responsibly’ is a phrase we have all heard about a million times. … Continue reading
Posted in Uncategorized
11 Comments
What are we going to do without cookies?
Have you ever searched for something and that product continues to follow you in either video or banner form across different sites? And does the messages remind you, every day, to “buy” that product? By now you’ve probably noticed that … Continue reading
Posted in Uncategorized
6 Comments
What’s in store for the Astros in 2020?
A controversial story continues to unfold in the world of baseball as the cheating scandal of the Houston Astros continues to spark anger. I remember watching the thrilling 2017 World Series but unfortunately, the Dodgers lost. As it turns out, … Continue reading
Burger King Makes a Bold Move With Mold Ad
Today, Burger King revealed a global ad campaign to highlight the company’s newfound commitment to dropping artificial preservatives in all food products. While its good to highlight that your brand no longer will use preservatives, the results were rather gross … Continue reading
Posted in Uncategorized
8 Comments
Are Smartphones Out and Flip Phones In?
Long before the iPhone craze and Generation Z grew up, we lived in a time of Blackberry’s and flip phones. Now it seems as though the 2000s are making a comeback with the latest release of Motorola’s Razr and Samsung’s … Continue reading
What is up with all the celebrity documentaries?
Is it just me or is there a new celebrity documentary every week? Beyonce, Travis Scott, The Jonas Brothers, Taylor Swift and Justin Bieber have all released documentaries in the past 18 months. This new genre of celebrity centered documentaries … Continue reading
Posted in Uncategorized
14 Comments
Disney: Can intense brand loyalty actually have negative impacts?
I have been a Disneyland annual passholder for 17 years, two of which I actually had the “fancy” Premiere pass that allowed entry into both Disneyland and Walt Disney World Resorts. I am also a Disney Vacation Club, D23, and … Continue reading
Posted in Uncategorized
10 Comments
Love the way you Lie? Rhianna’s Savage X Fenty accused of deceiving customers.
Rhianna was titled the world’s richest female musician in 2019, with a fortune of over $600 million, while she is arguably one of the most successful musicians her fortune is not only contingent on her musical talents. She has morphed … Continue reading
Posted in Uncategorized
3 Comments