Category Archives: Uncategorized

As a Chinese social network created by Bytedance in 2017, TikTok enables its users to produce, publish and watch short music videos. Its primary target audiences are young people under 24 years old. Moreover, it has been increasingly popular around … Continue reading →

On November 2 2019, the celebrity designer and former “Runway Project” judge, Zac Posen announced that he was shutting down his company. A Lookback Zac Posen rose to fame after his design for the famous supermodel Naomi Campbell. After that, … Continue reading →

With the meteoric rise of cause marketing and corporate social responsibility, companies everywhere are jumping on the trend to stay current and boost sales amongst Gen-Zers and Millenials. 76% of Gen-Zers have purchased or would purchase from a brand that … Continue reading →

Launched in 2004 in London, Dover Street Market (DSM) has gained its popularity worldwide. It is well-known that DSM is labeled as avant-garde and fashionable. This is the first time for the concept store to open a new one which … Continue reading →

 “Lying in bed, opening YouTube, browsing my subscribers’ videos, I found more than half of a subscriber’s videos contain advertising placement. It merely triggered my boredom of this brand and also this YouTuber.” That was an answer from my focus … Continue reading →

“The Advertising Industry Has a Problem: People Hate Ads,” wrote last week Tiffany Hsu, from New York Times. The journalist cited a report where many people from the advertising industry talked about the challenges they are facing. It’s like a … Continue reading →

4 weeks ago, Netflix dropped their trailer for a new film directed by Michael Bay and starring Ryan Reynolds and many other famous actors called “6 Underground.” The trailer has sparked a lot of conversation in the entertainment industry amongst … Continue reading →

Many brands show their respect and support to minority communities like women, children, and LGBT. However, except for the introduction page on their official websites, how many of us can still remember their actions? These brands surely did something significant … Continue reading →

Below is a picture of Mercedes-Benz’s GLA and Infinity’s QX30. Just by looking at the picture, how much are you willing to pay for each of the car? Most of you are willing to pay much more for the Mercedes, … Continue reading →

Since Rihanna confirmed that her make-up line is 100% cruelty-free, Fenty Beauty was in the absence of the Chinese cosmetic market for two years. However, two years after its launched in 2017, Fenty beauty officially landed in China via Tmall … Continue reading →