Category Archives: Uncategorized

There is a famous saying that “imitation is the sincerest form of flattery”. In the marketing world, however, brands that imitates other brands are often frowned upon, often with good reason. From the more subtle “Chrisdien Deny” to the hilariously … Continue reading →

Fortnite skyrocketed into fame over the past few years, dominating Twitch gaming livestreams, Instagram meme accounts, devoted subreddit pages and even working its way on to the dance floors of middle schools through the popular games derived from the games … Continue reading →

Victoria’s Secret needs a Massive Facelift. The lingerie Mogul, owned by L Brands, is stuck in its archaic realm where it is desperately trying to peddle its traditional model of sexy, but it is not working any more. Same-store sales have … Continue reading →

Sponsorship, as a communication instrument, has been widely used across industries in various marketing communication platforms for decades. Sponsorship can be classified into mainly three categories according to the internal and external relevancy. A self-evident sponsorship, like Adidas & World … Continue reading →

Imagine a concentrated market where three companies have the monopoly for long time, without any threat. Suddenly, a new competitor appeared, maybe another naïve company trying to break a monopoly guarded by high barriers of entry. The difference: after only … Continue reading →

Before this year, I had never really thought about looking at the ingredient list on a Tampax box. Buying tampons and pads seemed to be a shameful chore that I had to go through every month. Usually, I shuffled to … Continue reading →

Soul Cycle, the New York-based indoor cycling company, has been facing an increasingly difficult quarter as they attempt to rebound from a very public boycott. Soul Cycle, founded in 2006 in the Upper West Side of Manhattan, seemingly enjoyed overnight … Continue reading →

When you pass by a Tiffany shop this month, don’t be surprised to see more men than women there. But you should be surprised when you find out that these men are buying Tiffany’s products for themselves. The well-known jewelry … Continue reading →

About two months ago I occasionally learned that one of my favorite bands was going to give a concert in Los Angeles, I was quite thrilled and planned on booking a ticket immediately.  I vaguely remembered that someone had told me … Continue reading →

The most popular soda brand in the world, Coca-Cola, has been well-known for its marketing strategies. Based on consumer insights and social needs, it has launched plenty of successful campaigns to strengthen its brand equity and value, such as the … Continue reading →