Category Archives: Uncategorized

Climate change has always been one of those words that we have often seen or heard of, a part of the general severe global issues that humans are supposed to care about. However, people usually pay little attention to it. … Continue reading →

Fast fashion originated from Europe in the middle of the last century, which was quick feedback or imitation of fashion show design. Nowadays, fast fashion has evolved into a sales mode that enterprises produce products closely following the latest and … Continue reading →

Over 25% of high school kids use vaping products according to a recent Center for Disease Control report. With nearly 20 vaping-related deaths reported, use of e-cigarettes by America’s youth is quickly becoming a public health crisis.  Campaigns such as … Continue reading →

Officially entering the Chinese market in 2011, Forever 21 was once viewed as a fashionable while cheap brand for Chinese consumers. I grew up in a small developing city in China. Before I went to Beijing to study, I’ve never … Continue reading →

On September 29 2019, Forever 21, the fashion company that helped with the popularity of fast fashion, said it would file for bankruptcy. The company will close around 178 stores in the US. The company is going out of business … Continue reading →

              Nowadays, more and more brands are switching from traditional marketing to digital marketing, and among all digital media, marketers especially prefer social media apps. According to a research conducted by RBC, about 95% of advertisers promote on social media … Continue reading →

How many of you still remember the last album Rihanna released? It is hard to recall it as the album Nothing Is Promisedwas released three years ago. However, Rihanna has never faded away. Last month, I went to Fenty Beauty and … Continue reading →

Recently, Japan Airlines announced that they will use a child “icon” to remind passengers that children under two years are taking the same trip with them. For people who are always bothered by annoying children, this is definitely a good … Continue reading →

In  recent class discussions about ethics in marketing, we have looked at how “diversity” branding initiatives have had adverse effects with companies like Starbucks; how “ethical” or environmentally friendly brands can suffer due to their corporate alliances and partnerships; and … Continue reading →

I have rarely visited McDonald’s in the last two years since changing my eating preferences. So when I pulled up to one on an early afternoon for a very quick lunch break, I took one look at the double drive … Continue reading →