Powerpoints. For years, I’ve advocated against teleprompter filled coma-inducing slides that neither engage nor inform. Powerpoints can often be designed for the benefit of the presenter not the audience and not for behavioral change. Many are the presentations that depict … Continue reading
Gone are the days when B2B marketing is just trade shows, price sheets, and a company brochure. Content marketing has become common practice in the B2B space, but now B2B marketers face a new challenge: audiences are getting harder to … Continue reading
It is universally understood that social media has reshaped the way brands interact with their consumers (Johansson, 2016). As marketers are now understanding how social media can be best utilized to establish rapport with their consumers and build brand sentiment, … Continue reading
Do you hear what I hear? Thanksgiving is 14 days away! Christmas is 47 days! With the holidays quickly approaching and our final group projects due under 38 days, what better way than to share how we can approach … Continue reading
By Jennifer Castro The day after an election might almost feel as good as waking up on Christmas -it’s peaceful yet exciting knowing that you will no longer be exposed to political television, social media, and mailer marketing ads – … Continue reading
I have to say, to this day Nike’s advertisement featuring Colin Kaepernick gives me goosebumps. It speaks to me. It inspires me. Not merely because of what Kaepernick represents and his journey, but the … Continue reading
Between running to carpools and boardroom meetings, women across social media have sparked a partnership between Dunkin’ and Dove. As PR Newswire shared this past month, Dry Shampoo and Dunkin’ Coffee have become the bare necessities of the female lifestyle. … Continue reading
Riding in a 480 horsepower 2019 Bullitt Mustang doing more than 130 mph around Las Vegas Motor Speedway might not seem like the way a new marketing campaign is introduced, but for the more than 3000 U.S. Ford dealers, it … Continue reading
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If you asked me to list all the different characteristics of each of the various generations we often mention in our research, I would say to you I’ve lost track. In fact, I’ve lost track of all the X, Y’s, … Continue reading
What is “organic”? What is “organic”? There’s an old joke out there that the only difference between raw and refined sugar is that refined sugar has had all the dirt taken out! All joking aside, I recently read an … Continue reading