Category Archives: Uncategorized

When you google “college degree,” you will easily find at least one article opening with a question, “Is college degree worth it?” As a graduate student at USC and a current administrator in a university, I praise how valuable higher … Continue reading →

  “I still think she’s a wonderful singer and performer, and some of the music on Lemonade is fantastic. But I have to be honest, I preferred the old Beyoncé. The less inflammatory, agitating one. The one who didn’t use … Continue reading →

Hip-Hop Culture has made it’s way into the mainstream. With Hip-Hop artists topping the Billboard Hot 100, hip-hop artists are gaining mainstream success and attention. Advertisers are listening and capitalizing on that appeal. The number 1 song this week is … Continue reading →

Have you ever found yourself reading an article in a magazine, only to realize that it was actually an advertisement? This is known as native advertising, which is a paid ad that is usually information based and seamlessly blends in … Continue reading →

What an UGLY election this has been.  It would have been difficult to put forth two worse candidates.  Hilary is, well, Hilary.  Trump, is well, Trump.  I don’t think I even need to say much more than YAY, it’s over. … Continue reading →

What can we learn from the top 100 mobile app marketers? As the third screen becomes the first screen, what trends and insights do the top performance advertisers on mobile have to offer? To answer this question, I regularly conduct a … Continue reading →

ADBlock Plus, a cross-platform ad blocking software, fancies itself to be an easy to use addition to the web browser Firefox.  While it was not the only ad blocker on the market, It provided a comprehensive ad blocking service, and … Continue reading →

Many times when we think about Uber drivers the first thought that comes to our minds are male drivers. Women Uber drivers are very hard to find we rarely see them even though from time to time we may hear … Continue reading →

It’s fair to say that 2016 has been a year marked by the growth of nationalist sentiment and the awareness that a mental divide between “us versus them” is well and alive in many countries. In particular, two developed western … Continue reading →

Several years ago, it was announced that the company that I work for would be acquired and would merge with a conglomerate. Being part of senior management, I sit on both sides of the fence, I was immediately concerned with … Continue reading →