Category Archives: Uncategorized

It’s ALL about relationships

One of the most asked questions in marketing is how long can one hold onto customers. The question is one of the hardest to answer due to the complexity of its nature and the dynamism in marketing today. Many companies have … Continue reading

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A Priest and Imam…

Post-election results have produced a wide range of emotions, whether positive or negative, regardless individuals and organizations have made their voice be heard on where they stand. Immediately after it was apparent that Trump had won the 2016 Presidency, my … Continue reading

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Marketing to Black Friday and Cyber Monday

Though most people in the U.S. celebrate Thursday’s day of thanks with family and friends, come Friday through the following Monday, thankfulness transitions from what they have to what they can purchase.  Thanks (no pun intended) to ever growing technology, … Continue reading

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IKEA and their devotion to people

IKEA has always been an adventure, at least it is when I go with my daughter. Covered in gravy and excited to see furniture my whole trip seems to turn into one giant impulse shopping spree. During my most recent … Continue reading

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Programmatic Placement, and What Can Happen When David Fights the Algorithm Goliath

Programmatic advertising is, to not put too fine a point on it, when a big fancy automated algorithm – not manually, by a person – makes decisions about where to bid, buy, and sell online ads (Young, 2014). Like a … Continue reading

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Text-vertising

Who said chatting was dead? The 90’s brought the rise of instant messaging (IM). AOL, MSN, Yahoo, and Skype were the leaders in IM. As social platforms gained popularity such as Myspace and Facebook the decline in IM usage dropped. … Continue reading

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Handing Over The Nuclear Codes… And The Twitter Password?

With all of the post-election focus on who President-elect Trump will nominate for his Cabinet and what executive orders he’ll issue on his first day in office, there is a key communications question that needs to be examined: How will … Continue reading

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The Trump Effect

Have you noticed that common sense, decency, and politeness have gone the way of rotary phones and dial-up Internet? The presidential elections of 2016 have me feeling some kind of way! Raise you hand if you took a break from … Continue reading

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Why I Always Wear Sunglasses

Sunglasses are awesome. I wear them all the time. So I googled this subject and found a video by Casey Neistat. People wear different styles and brands; for various reasons. Prices vary from very generic about $1.00 at Dollar Tree … Continue reading

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Where Do You Stand?

In a time where it seems that racial tensions are on the rise, a few brands have decided to show the world where they stand.  Brands such as Apple, with their Human Family commercial, and Nike, partner with Chance the Rapper … Continue reading

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