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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Category Archives: Uncategorized
Using Social Media for Holiday gift ideas
Each year around Thanksgiving time I go through the same process of asking the kids what they want for Christmas. As they have grown up, their list contains less items but more expensive items like laptop computers, gaming systems, cars, … Continue reading
Posted in Uncategorized
2 Comments
So Many Surveys!
Online experiences seem to be inundated with surveys. Whether you are surfing the web, shopping online, or browsing your social media outlets, you are guaranteed to run across a survey. There are many reasons why surveys are so prevalent in … Continue reading
Secret Sauce to Effective Marketing
I recently came across a blog post by Strong Social. It didn’t necessarily state anything new or revolutionary. It did however bring attention to something simple and obvious that is extremely critical to anyone who works in communication: It is … Continue reading
“Why aren’t there more Latinos prominent in television and film”
It seems that every year Latinos are passed up when it comes to lead characters on television and especially in film. For years, Latino organizations like The National Council of La Raza (NCLR), The Imagen Foundation and National Association of … Continue reading
Posted in Uncategorized
Comments Off on “Why aren’t there more Latinos prominent in television and film”
‘I’m With Her’: Deconstructing Clinton’s Failed Presidential Bid
It’s highly doubtful that Hillary Clinton’s campaign slogan doomed her presidential hopes. No, that falls into another area of communication: her inability to connect with people on a human level. But, roll with me here a minute on the slogan. … Continue reading
A Blast from the Past: The Power of Nostalgia Marketing
We’ve all been a part of a conversation like this: “Whatever happened to [insert favorite childhood toy, candy, cartoon]? Kids nowadays don’t know what they’re missing. They should totally bring that back.” If you’re like me and grew up in … Continue reading
Posted in Uncategorized
5 Comments
Facebook Vows to Kill Fake Stories– Are Media Brands In Trouble?
From what started as a means for college students to connect across campuses, Facebook has evolved into an international communication channel and for many, a news resource and a platform to freely speak their opinions. Makes sense doesn’t it? Let’s … Continue reading
Posted in Uncategorized
Tagged consumer engagement, Facebook, fake ads, hoax, social media marketing
4 Comments
Music in Political Campaigns
The use of music in political campaigns can be quite dicey. Much of the time you need persmission to use the music directly from the artist and it also should be relevant to your cause and your campaign. How can we … Continue reading
Posted in Uncategorized
5 Comments
Doing bloody too much? UFC marketing in New York
I’m not a big Ultimate Fighting Championship (UFC) fan. And for those of you unfamiliar with the name, UFC is the mixed martial arts sport that has seen big names and competitors in the octagon such as Anderson Silva and … Continue reading
Posted in Uncategorized
4 Comments
The Future of Snapchat
For marketers, Snapchat ranks near the top of the list of “hot new things.” The social media platform is hip amongst younger demographics, and brands are just beginning to find their footing with branded stories and filters. But will Snapchat continue … Continue reading
Posted in Uncategorized
3 Comments