Framing Footsteps & Fairytales

Nike+ GPS Abstract Art Creation

My friend and I were walking on campus last week and came across a table with people in hot pink shirts promoting the Nike + “She Runs LA” 10K run and its associated after party to occur last Thursday night in the Nokia Theater at LA Live. It immediately peaked our interest because we would get two tank tops, two concert tickets, massages, hair and makeup done all for free at the event. So, we signed up and paid the registration fee on the spot. I went to the Nike website that night to validate my registration prior to the event as the representatives had instructed us to do. Needless to say my friend and I ended up having a great time. Nike did a splendid job integrating its marketing efforts and driving people to their website as a central location for its campaigns and brand identity.

Within the span of twenty-four hours Nike grabbed my attention again. I definitely chuckled the next day when I came across an article highlighting Nike’s creation of abstract art from feet. I thought, ‘could it be’? Long story short, to promote the new Nike Free Run+ QS City Pack shoe line they partnered with YesYesNo, an international interactive design collective, and designed a software to translate a runner’s route recorded through Nike + GPS into a personalized painting. Unfortunately, this software is not available to the public yet and a trial was only conducted at Nike internally. But, there’s more-

Pepsi Music Index

Nike is not the only company uniquely employing infographics, or the visual representation of data and information, into their integrated brand representation. One week prior to my discovering this newfound persona of Nike, we discussed the Pepsi Music Index in class. This index on the Pepsi website tracks the top emerging music artists’ trends online. Here, data is continuously collected and the viewer can personalize how this data is displayed (bubbles, bar graphs, line graphs).

2009 International Birth Rate & Life Expectancy, World Bank

I found these examples fascinating and did my own search on how I could personally become a present day Picasso. I came across an article in Fast Company, “The 5 Best Free Tools for Making Slick Infographics”, that lists websites where anyone can upload a data set, or use previously loaded data, and transform it into artwork for their office, living room, or even a birthday. The library of data sets spans from U.S. state populations to the rate of flowers blooming this spring in an obscure small town. Since there has been so much buzz about the royal wedding, I decided to test my skills to create my own piece using a previously loaded set of data on the website, generated through Google analytics keyword “Royal Wedding” for the month leading up to Prince William and Kate Middleton’s wedding.

Here it is:  Ta-da!
Royal Wedding Search Terms Need a fresh piece of artwork? Try out these websites listed within the FastCompany article:
Many Eyes
Google Public Data Explorer

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3 Responses to Framing Footsteps & Fairytales

  1. Vukic says:

    It’s incredible how we are able to turn raw data or GPS coordinates into art. The technology has come a long way.I think even Picasso would find interesting this abstract art made from feet, or from runners’ route if he were alive. Nike’s always had great marketing campaigns, although I dont know where creating artwork from sports performance fits in Nike’s “big picture”. Very interesting post though.

  2. sisizhao says:

    It’s a really interesting post from both a customer and marketing professional’s point of view. Creativity is the central of success in marketing. Graphic design decide the format of creativity. Therefore, it is not surprise that there are so many different graphic design software available to assist non-professionals with fancy graphic creation, such as Indesign, iMoive, and Photoshop.

  3. Mattson says:

    Terrific post and interesting ideas. My question is, how effective do you find the campaigns that utilize infographics, or the visual representation of data and information, into their integrated brand representation? I’d love to do a poll or find some research that fleshes out this idea and the positive or negative impact it has on the target audience.