Tag Archives: Nike

The Rise of Experiential: Marketing’s Next Evolutionary Step

Experiential marketing is exactly what it sounds like. And yet it is so much more than anything consumers and marketers have been able to grasp yet. But some are getting close. Indeed, experiential marketing and advertising is creating a new … Continue reading

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Framing Footsteps & Fairytales

My friend and I were walking on campus last week and came across a table with people in hot pink shirts promoting the Nike + “She Runs LA” 10K run and its associated after party to occur last Thursday night in … Continue reading

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