Tag Archives: University of Southern California

Don’t Shoot or Stab or Bludgeon the Messenger

I will not die in this spot. I’m sitting at my desk at a Southern California community college. It’s the best in the nation, at least from my biased perspective. But it could be any college. Or a church. Or … Continue reading

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Social Media’s Role in the 2016 U.S. Presidential Election

Let’s just face it. Whether you are a Democrat or a Republican, the November 8 presidential election in the United States yielded an astonishing victory for the billionaire businessman and celebrity who became a politician, Donald Trump. By Umaro Djau, … Continue reading

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Calling All OfficeMax Elves

The holidays are just around the corner and a well-developed holiday marketing campaign can live forever.  In 2006 OfficeMax developed a campaign called Elf Yourself, which got almost 200 visits every second after its launch.  This success of the campaign … Continue reading

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Tablets Take a Shopping Trip

As I discussed in my last article on the blog, Making Marketing Mobile, companies have to ensure that their integrated marketing plans include concentration on the digital space.  More specifically, this focus will need to be targeted to mobile device … Continue reading

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Making Marketing Mobile

Another significant shift is beginning to occur in how consumers utilize the interactive space.  The growth of ownership and usage of mobile devices such as smartphones and tablets is beginning to affect user behavioral patterns and interactions with online content.  … Continue reading

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Framing Footsteps & Fairytales

My friend and I were walking on campus last week and came across a table with people in hot pink shirts promoting the Nike + “She Runs LA” 10K run and its associated after party to occur last Thursday night in … Continue reading

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This is Not Your Grandma’s Girl Scouts: The Centennial Re-branding of Girl Scouts of USA

It’s that time of year again – piles of brightly colored boxes are beginning to appear stacked high on tables outside storefronts all over the world. This is not a special holiday or shoe sale, but the annual Girl Scouts’ … Continue reading

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