Jed and Jenny: A story of persuasion

I thought it might be fun to use an infographic to illustrate an important communication topic. The Persuasion Knowledge Model was the first theory of persuasion to account for the knowledge possessed by a message’s receiver in the outcome of the persuasion attempt.

Reference

Friestad, M., and Wright, P. (1994). The Persuasion Knowledge Model: How people cope with persuasion attempts. Journal of Consumer Research, 21(1), 1–31.