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- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Meta
Tag Archives: influencer
The Rise of the Influencer
While it may be simmering down, the pursuit of influencers and “every day” social media bloggers has had an immersive impact on the consumer packaged goods industry, and goes beyond the typical celebrity endorsements that used to dominate the past. … Continue reading
Posted in Uncategorized
Tagged influencer, MCM, Social Media, social media marketing, Social Media Strategy, USC
3 Comments
Micro-Influencers, Enjoy That Sweet Cash While You Can
Digiday announced the “rise of ‘micro-influencers’” in April 2016. This week, the site had an article that forecasted imminent doom for the micro-influencer market. What a difference a couple of months makes. There’s no clear consensus, but Digiday, at least, … Continue reading
Posted in Uncategorized
Tagged engagement, gladwell, influencer, influncer marketing, micro-influencer
6 Comments