Tag Archives: MCM

The Rise of the Influencer

While it may be simmering down, the pursuit of influencers and “every day” social media bloggers has had an immersive impact on the consumer packaged goods industry, and goes beyond the typical celebrity endorsements that used to dominate the past. … Continue reading

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Diversity in Marketing

Commercials have come along way in the last decade. Prior to 2010 the likelihood of finding a company that would take a chance to feature anything else but a “traditional family” was hard find. Hearken back the olden days when … Continue reading

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