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Tag Archives: programmatic
The Hard Choice: Ethical Marketing Can Cause a PR Nightmare
In the last week of November 2016, breakfast food company Kellogg Co. decided to pull its ads from Breitbart.com after receiving complaints from customers about seeing Kellogg’s ads there (Hensch, 2016). Kellogg Co. spokeswoman Kris Charles said, “We regularly work … Continue reading →
Programmatic Placement, and What Can Happen When David Fights the Algorithm Goliath
Programmatic advertising is, to not put too fine a point on it, when a big fancy automated algorithm – not manually, by a person – makes decisions about where to bid, buy, and sell online ads (Young, 2014). Like a … Continue reading →
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