Monthly Archives: March 2013

        I think it is safe to say that we all have vices that get us through the ups and downs of everyday life, school and work.  That being said, I admit mine is mindless television comedy.  However, imagine my … Continue reading →

  “Hi, join me for Oprah & Deepak’s 21-Day Meditation Challenge.” That was the subject line of an email that recently caught my eye. My friend had invited me to join a three-week meditation journey led by Oprah Winfrey and … Continue reading →

As communication professionals we all know what work goes into building a sticky brand and the value attached to it. Rarely, however, do we give ample credence to our own brands; this deserves especial attention in today’s digital market place. … Continue reading →

Elation, triumph, legend, dream. Soaring words that are meant to evoke feelings of great joy or pride. Those are also the names of the Carnival Cruise Line’s four crippled ships that in two instances forced passengers to cut their cruise … Continue reading →

Learning this class, I always find it very interesting and useful when we learn about the dynamics of marketing strategy. Through the modules, I have found it useful to read about the history and theories behind marketing communication, but I … Continue reading →

By Melanie Lawson My running shoes have seen better days.  Since the weather is warming up I decided it was time to buy new running shoes. Yesterday, I had a few minutes before I had to leave for work so … Continue reading →

Neuromarketing & Big Data seem to be the new buzzwords in the Marketing and communications world. I disagree. Although these two topics are relatively new, I can bet that both will become the new normal pretty soon. As Marketers and Communicators, … Continue reading →

We all remember those old Red Bull television commercials. You know the ones I’m talking about. Shaky cartoon. Innuendos everywhere. Odd banter between strange characters. And the fact that we remember them speaks highly of the advertising, or budget, or … Continue reading →

              As person who creates social media content, and blog content for a living, I always find it informative to read articles that explain how to write a successful blog. It not only makes me a better writer, but … Continue reading →