Monthly Archives: March 2016

Recently I stumbled across a powerful campaign called “Women Not Objects” that blasts advertisers for objectifying women and perpetuating harmful and unrealistic standards of beauty. According to the campaign’s video (below), “we raise our little girls to view their bodies … Continue reading →

A marketing trend that is now a marketing strategy for advertisers and brand managers to build brand equity is pop up retailing. The shop that purposefully springs up and disappears quick. These shops are intended to be open for a few days up … Continue reading →

Recently, I’ve been chatting with both artist and corporate folks about how to engage with their audience or reach a new audience and the biggest topic to emerge out of those discussions is how do have a conversation with our … Continue reading →

Although what you just viewed is technically a commercial for a restaurant, it certainly has the feel of toy commercial. The actual product placement is front and center. McDonalds and the movie studio definitely are not being subtle about what … Continue reading →

In my last post, I discussed how to improve email open rates through using attention grabbing subject lines, testing EVERYTHING, and using segmentation to target specific audiences based on their demographics and interests. I also discussed the merits of why … Continue reading →

It’s that time of year again, and it’s unlikely that you’ve made it to March 18 without being roped into (or gleefully entered into) some sort of NCAA tournament pool either with your office mates, your classmates, your family, or … Continue reading →

Social media is arguably the quickest way to spread news today.  Using it, anyone with a significant following can make their whereabouts known–even if these whereabouts are inaccurate.  Misinformation can spread as quickly as accurate information, which is particularly concerning.  However, … Continue reading →

Perhaps one of the more popular social media outlets is Instagram. Many people enjoy the simplicity and organic feed Instagram has to offer. Unfortunately just as Facebook, Twitter and Google plus have done, Instagram will also be implementing an algorithm, … Continue reading →

For the last several years, Westin Hotels, a part of the Starwood Group has been cultivating an experience that enables customers to travel well. Starting in 1999 with their “Heavenly Bed”, Westin has gradually accumulated other collaborations to provide consumers … Continue reading →

So a few days ago I saw this. And I got excited; it looked like such a good ‘Bern’ regardless of whom you support. And while Snopes ultimately showed the Sanders tweet to have been falsely contrived, it got me … Continue reading →