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- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
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- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
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- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Meta
Monthly Archives: March 2016
Consumer Research: Big Data Mindset VS. Traditional Marketing Mindset
Revolutions are happening in many industries as the trend of Big Data prevails in recent years. To occupy an advantageous spot in the data era, companies are aggressively seeking for their conjunctions with the Big Data. More traditional mindsets and … Continue reading
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Oh snap! Made you look.
I’m sure you all have noticed by now, but not only did the latest Snapchat update fix a few bugs and make the application run faster, there was also one major unannounced change: the font. Out with Helvetica and in … Continue reading
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The Fast-Food Breakfast Battle
In the world of fast-food restaurants, there is currently an epic war being waged on the breakfast battlefield. Since the release of their breakfast menu in early 2014, Taco Bell has being going head-to-head with long-standing breakfast champion, McDonalds, for the … Continue reading
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After Focusing on “Real Women,” Now “Real Men”? Dove’s “Men+Care” Campaign
In the Dove case study (Deighton, 2008), we learned why its “Campaign for Real Beauty” became arguably one of the most talked-about and successful integrated marketing campaigns in the last decade. Not only did it break new ground (such as … Continue reading
Damn Ad Agencies! Back at it Again…
Damn Ad Agencies! Back at it Again… In case you missed it, but let’s be honest, you didn’t. “Damn Daniel” was all over your social feeds because the video went viral. https://youtu.be/a16Kgh7j8zk What started out as a 30 second … Continue reading
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Nom, nom, yum, yum!
Nom – a livestreaming service was recently launched by YouTube cofounder Steve Chen. As Chen said in a press release, “Nom is a place for food lovers”, the site provides opportunities for both professional and amateur chefs to share their … Continue reading
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Your screen is making you less social
Digital media has transformed the way we view the world, literally. The average adult spends about 60 hours a week staring at a screen including televisions, computers, and mobile phones (Krishna, 2015). From the way we shop to the way … Continue reading
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The Most Watched Commercials on YouTube 2015
In 2015, people spent about 30 million hours— equivalent to 3500 years in watching the top 120 most popular YouTube commercials. The rankings are based on the statistics of YouTube. Since 2011, YouTube started to release the rankings of the … Continue reading
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“Out of this World” Marketing: #AYearInSpace
Houston, he’s landed. Yesterday, Scott Kelly, the first American astronaut to spend almost an entire year in space, landed safely in Kazakhstan to cheers from his fellow earthlings (Farey-Jones, 2016). Kelly, who spent the last 340 days of his life in orbit … Continue reading
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