Monthly Archives: October 2016

Social media is allowing brands to get immediate information about what is grabbing the attention of consumers. This information is allowing brands to stay current and helps brand better target their preferred audience. With the women leading as main purchasers … Continue reading →

I have always been a sucker for a good urban legend.  They are always so dramatic and have this teachable moment—some are scary and some are just plain hilarious.  These narratives are made interesting which allows one story teller to … Continue reading →

When used correctly, hashtags and social media campaigns can elevate a brand. On the flip side, if they’re poorly written, they can have the opposite affect. I often find myself looking at longer hashtags and having to carefully read them … Continue reading →

Political advertising, like everything else in our lives, have evolved with time.  The style, the content and most importantly the medium for Political ads have changed. The one thing however, that has not changed is that they are reflections of … Continue reading →

I went to a high school friend’s baby shower a few weeks ago, and enjoyed catching up with her dad.  It has been a while since her and I first became friends.  I will leave it as  our reunion is … Continue reading →

According to statistics from numerous sources, such as Pew Research Center and the US Census Bureau, by the year 2020 Latinos will reach approximately 66 million people in The United States. Over the next four decades the Latino population will … Continue reading →

For marketing to stick, it has to be memorable.  But in a balanced way.  The audience needs to remember not only the creativity of what took their attention, but also the product and/or company itself.  That can be quite tricky. … Continue reading →