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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Monthly Archives: June 2017
Waze Zooms In
It was a hot day today, like most people I found myself contemplating ways to stay cool and keep my little ones busy. Although, I didn’t have much time. I found time to take in the new Pixar Cars 3 … Continue reading
Posted in Uncategorized
4 Comments
Adidas making a comeback
A few years ago I would never consider purchasing an Adidas shoe, but my last two athletic shoe purchases were Adidas and I find myself drawn to the new Adidas shoes whenever I go to the store. I remember wearing the … Continue reading
Posted in Uncategorized
5 Comments
Chicken Nuggets of Wisdom: When Carter Met Wendy
This story begins with a boy named Carter and a girl named Wendy. Carter had a craving for some chicken nuggets and decided to ask Wendy out. He starts off by saying “Yo Wendy…how many retweets for a year of … Continue reading
Posted in Uncategorized
4 Comments
Walmart makes a move with Bonobos. Checkmate?
A few hours after Amazon announced their acquisition of Whole Foods, Walmart revealed their purchase of Bonobos, the high end e-commerce retail company for $310 million dollars. Walmart’s move shows that they are definitely serious in staying competitive with Amazon. Many … Continue reading
Posted in Uncategorized
7 Comments
The Growing Goliath: Amazon’s acquisition of Whole Foods
Last week, Amazon announced that they were going to acquire Whole Foods for $13.7 billion. Amazon is currently the largest retailer online, but their purchase of Whole Foods will allow the company to grow in the grocery delivery business after years of … Continue reading
Posted in Uncategorized
1 Comment
Why Are We Wasting So Much Food?
Consumers are usually getting confused with all the different meanings that are written on food labels, “Best before,” “Sell by,” “Use by,” “Enjoy by,” “Expires on,” “Display until,” etc. Sometimes these labels create so much confusion that … Continue reading
Posted in Uncategorized
8 Comments
FX Researches Horror Fans to Create Season 6 Campaign
I love how the MCM program at USC integrates to produce a multi-dimensional learning experience. I am currently in CMGT 510 studying campaigns and how they are structured to persuade and influence consumers. In my campaign review paper, I talk about … Continue reading
Posted in Uncategorized
Tagged American Horror Story, campaign, Consumer research, FX, Marketing, marketing research, research, television
5 Comments
Capturing Brand Image: How Vans and Nike Market Who They Are
Understanding who you are as a brand is one of the most important elements to consider when developing a marketing communication plan. Consider Vans and Nike. Both started out as small-scale operations that now dominate their respective corners of the … Continue reading
Posted in Uncategorized
9 Comments
More Cheerios, Please!
More Cheerios, Please June 12 marks the 50th anniversary of Loving v. Virginia, the Supreme Court case that struck down the anti-miscegenation laws that made mixed-race marriages illegal. America has come a long way with race relations in half a … Continue reading
Posted in Uncategorized
Tagged anti-miscegenation, brown-skinned, Commercials, Lisa Bonet, Loving v. Virginia, Meaghan Markle, Mixed-race, Prince Henry, The Cosby Show, TV
9 Comments
What social responsibility does YouTube owe to its advertisers?
Suppose you own a company. In order to reach a large audience, you decide to allocate your marketing funds with YouTube’s media advertising. Your marketing is going well until you find out that your display ads are showing up next … Continue reading
Posted in Uncategorized
7 Comments