Monthly Archives: June 2017

Stop the presses — Three ways integrating press coverage into communication strategy can help your brand

When discussing integrated marketing strategies, much of the focus is on those media channels maintained and controlled within the organization. Much research and study is rightly devoted to messaging such as advertising or efforts such as social media, website development, … Continue reading

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See What Happens When You UnMix Media!?

He said a few expletives, broke up with her and hung the phone up in her face. She thinks she actually heard a click on the cell phone! It had only been a week since they met and his message … Continue reading

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Just Watch The Ad!

While eating lunch the other day with my two millennial children, the conversation turned to advertising.  My son complained about being forced to watch a six second ad every time he wanted to look at anything. “So you don’t like … Continue reading

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Oh Snap. That selfie is actually ‘influencer marketing’

Your favorite celebrity on Instagram isn’t just showing you her favorite pair of shades in that selfie on the beach – she is likely getting paid by the brand to endorse the product to millions of followers –this is the … Continue reading

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Green Gone Wild – A change in brand perception?

In 2008 Business Pundit (BP) listed one of the most controversial companies in their 25 Big Companies That Are Going Green article. Who was it you ask? (Insert drum roll here) Goldman Sachs! According to BP, in 2005 Goldman Sachs … Continue reading

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Artificial Intelligence in Marketing: Friend or Foe?

For many students in USC’s Master of Communication Management program, our first foray into marketing research begun with SPSS.  Like many of my peers, I wasn’t exactly certain that I would be able to manage a statistics course since I’m … Continue reading

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Who knew Whole Foods had a younger, hipper cousin?

Who knew Whole Foods had a younger, hipper cousin affectionately called 365 By Whole Foods?  When the new stores were launched just one year ago, they were lauded as the a new, cheaper, millennial-friendly supermarket (Tuttle, 2016).  Despite the fact … Continue reading

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Breastfeeding: When did it become such a big deal?

It’s natural. We all need to eat, especially babies. At one point in our lives we were fed in public, whether it is by bottle or by breastfeeding, but it’s intriguing to know that breastfeeding in public is still a … Continue reading

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BODY SHAMING IN MARKETING

Recently at the Cannes film festival, film executives and star, Chloe Grace Moretz, were under fire for a trailer cut for her new films “Red Shoes & the 7 Dwarfs.”  The advertisement, executed by South-Korea based Locus Creative Studios shows … Continue reading

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