Monthly Archives: April 2018

Could Hierarchies Be a Practical Solution to Our MCM Project Teams? According to Patricl Lencioni, author of the best-selling book The Five Dysfunctions of a Team published in 2002 by Wiley, agenda is a major factor of why teams succeed … Continue reading →

Since I work on set in the entertainment industry I am constantly observing filmmakers working with ad agencies who are trying to be creative with the creation of their commercials. One thing that has always amazed me is the amount … Continue reading →

I have some basic graphic arts tech skills (Photoshop, iMovie, GarageBand) and I have a bit of an artistic touch: my father was a successful clothing designer and I was a recording artist.  But after these last two weeks in … Continue reading →

Debatably yoga started in India sometime in 1500 BCE. The Government of India defines Yoga as a spiritual principal that unionizes individual consciousness with universal consciousness bringing perfect harmony to mind and body (Basavaraddhi, 2015). “Yoga, being widely considered as … Continue reading →

How would you feel if I spoiled the entire plot of the upcoming “Avengers: Infinity War” for you right now? Probably pretty upset. I sure would be. I’ve waded through 18 movies over ten years, all building to this one … Continue reading →

Generation X or the Millennial generation has been known to disrupt marketing techniques regardless of the industry. They shift the way that marketers have to thing due to the way they buy. The internet is filled with articles that posit Generation Xers … Continue reading →

What came first: marketing or relationships? This week, I saw a neat article about putting sales ahead of marketing. It said, “When entrepreneurs are building their businesses, they often start thinking about their marketing strategy. … They discuss where and … Continue reading →

As we work on our final projects and “big ideas” for CMGT 541, I wanted to share a recent “big idea”/ integrated marketing campaign that was introduced by American Express this week titled “Powerful backing: don’t live life without it”. … Continue reading →

If you are in the advertising and branding business, Facebook’s recent change in their news feed algorithm that prioritizes family and friends over brand content may be cause for worry or it may be a sign that you can better … Continue reading →