Monthly Archives: November 2018

After reading the book Jab, Jab, Jab, Right Hook, from Gary Vaynerchuk (2013), I’ve giving a lot of thought on how Social media’s been changing the world in many aspects. Coincidentally, I came across an article published by The Economist … Continue reading →

We are all familiar with social media influencers. We follow them, know them, and brands love them. It’s easy to decipher their promoted posts. They usually highlight a product or brand, complete with the hashtag, #ad, letting us know for … Continue reading →

I think most of us envision that the way we make important decisions about our lives is based on thoughtful consideration and research. For example, the candidate we choose for President is something we think carefully about, and we are … Continue reading →

In late 2017, Moj Mahdara, Chief Executive Officer and Co-Founder of Beautycon Media, introduced a new annual publication called, FOMO. The goal of FOMO is to report on beauty trends to provide insight into meaning and value for a newly … Continue reading →

It was only Monday and the promotional emails started trickling in.  Black Friday is now a whole week dedicated to consuming.  Don’t get me wrong, I love consuming.  I do it all the time *sets down overpriced coffee*.  What I … Continue reading →

How many of us have made a purchase on our phones in the last 24 hours? * raises both hands* And let’s be honest, Cyber Monday had nothing to do with it. Every day for me can feel like a … Continue reading →

Psychometric artificial intelligence has begun to revolutionize some of the world’s most competitive ad campaigns. Psychometrics, also known as Quantitative Psychology, is the science of reliably measuring, validating, and standardizing individual psychological differences, including: personality and values, cognitive biases, intelligence, mental … Continue reading →

Napa Valley is one of my favorite places to visit in the whole wide world. It is literally an hour and a half out my back door and I often go up for a day or for a weekend getaway. … Continue reading →

  You might briefly go without your phone as you listen in a meeting or while you visit a friend for coffee. Even then, are you still completely mobile-free? Or are you sharing by word-of-mouth about campaigns, redesigns, decor or … Continue reading →