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- Rolex – Will the Bubble burst? December 8, 2020
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- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Monthly Archives: December 2018
Real Target Audience…Where Are You?
If there are sayings I don’t like about business advice today it would be the one size fits all advice. And this – “You have to create what people want – what they find value in. Businesses that thrive are … Continue reading
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LAUSD utilizes social media to share messaging
The Los Angeles Unified School District (LAUSD) is the second largest educational school district in the nation. LAUSD teachers have been in upset over the increase in students in classrooms, the low paying salaries and resources that have been cut … Continue reading
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A “Total Market” Approach is a Total Miss without Diverse Talent
I love a genuine, feel-good campaign, especially when the brand’s expression makes me feel connected, represented and understood. It’s not easy to achieve but when you see it executed well, you know right away the campaign’s a home run if … Continue reading
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Tagged diverse consumers, diversity, marketing teams, multicultural marketing, Total Market
3 Comments
Under Armor Scores Big
Chances are, you’ve heard of Steph Curry. He’s one of the greatest basketball players around, a proud husband, father to two girls and a baby boy, and quite active on social media. A few weeks back, a young female fan … Continue reading
*Edited to remove cursing. A friend who tracks and analyzes Congressional voter/campaign sentiment in northeast races finished compiling the latest cycle. She tells me cussing (swearing) produced some interesting patterns. When candidates swore at public events, while taking a combative … Continue reading
*Warning* Brands must choose wisely…
As we learn more about integrated marketing communications, a brand must pay attention to the people it aligns with to reach its audience. If a brand chooses poorly or hastily, a bad choice can have an adverse reaction across an entire … Continue reading
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9 Comments
Influencing for Success: How You Can Maximize your Influencer Marketing Efforts in 2019
In 2015, influencer marketing was a sizable $500 million industry. This year, the size of the industry has grown to over $3 billion and is predicted to explode up to $10 billion by as early as 2020. Needless to say, … Continue reading
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4 Comments
HD, AI and Farming. Wait! What?
We are all deep into final projects at the moment. My team is doing Harley-Davidson so naturally the 4 of us are well-versed on just about anything HOG. An article caught my eye today. It was about the 4th Industrial … Continue reading
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4 Comments
The sweet smell of marketing narrative
The other day on the long trip home from school, my daughters (10, 10 and 12) were comparing notes on writing personal narratives. They had all been assigned one in each of their classes. One of my twins, Clara, wanted … Continue reading
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9 Comments
Baby, It’s Cold Outside …Or Is It A Storm Brewing
As the Christmas season rolls around, I look forward to all the festivities and especially playing Christmas music endlessly for three weeks. I sit at my desk at work with my earplugs in blasting Pandora’s list of artists playing … Continue reading
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7 Comments