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- Rolex – Will the Bubble burst? December 8, 2020
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- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
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- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
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- Are Kids still Kids? November 30, 2020
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Monthly Archives: February 2020
What is up with all the celebrity documentaries?
Is it just me or is there a new celebrity documentary every week? Beyonce, Travis Scott, The Jonas Brothers, Taylor Swift and Justin Bieber have all released documentaries in the past 18 months. This new genre of celebrity centered documentaries … Continue reading
Posted in Uncategorized
14 Comments
Disney: Can intense brand loyalty actually have negative impacts?
I have been a Disneyland annual passholder for 17 years, two of which I actually had the “fancy” Premiere pass that allowed entry into both Disneyland and Walt Disney World Resorts. I am also a Disney Vacation Club, D23, and … Continue reading
Posted in Uncategorized
10 Comments
Love the way you Lie? Rhianna’s Savage X Fenty accused of deceiving customers.
Rhianna was titled the world’s richest female musician in 2019, with a fortune of over $600 million, while she is arguably one of the most successful musicians her fortune is not only contingent on her musical talents. She has morphed … Continue reading
Posted in Uncategorized
3 Comments
Subscriptions and the Subconscious
A new Payments Journal article finds recurring subscription models cost people significantly more money than they realize. Subscription services—including everything from gym memberships and magazine subscriptions to content streaming and monthly retail deliveries—are by now a familiar part of the … Continue reading
Posted in Uncategorized
5 Comments
Do You Even Lift Bro?
By Jose Gallardo Now a days, you can find the fitness trend to be all over our feeds. Almost everyone we know has posted a story about working out or their plans on getting fit. On this path some people … Continue reading
Posted in Uncategorized
11 Comments
Normalizing hair?
The Academy Awards gave the best animated short award to “Hair Love,” an animated story about a black father doing his young daughter’s hair on a day when she wanted a special hairdo, and the dad has no idea how … Continue reading
Posted in Uncategorized
9 Comments
Verizon Honors First Responders But Receives Backlash
On Superbowl Sunday, Verizon aired a 60-second ad highlighting its 5G technology while honoring first responders. The ad starts out mentioning how 5G would help first responders and then shifts to saying “But this isn’t a commercial about what 5G … Continue reading
Posted in Uncategorized
5 Comments
Advertising ROI and specialized campaigns at the 92nd annual Academy Awards
Awards Season as it is known, runs annually between November and February and includes award ceremonies like the Grammy’s, Golden Globes and tonight…the 92nd annual Academy Awards. Oh, and although not a true “awards” show we may as well include Super … Continue reading
Posted in Uncategorized
Tagged Advertising ROI, marketing strategy, Oscars, product placement, super bowl Liv
2 Comments
Abercrombie & Fitch sings a new tune
Abercrombie & Fitch has long been known for being a brand for the slim and slender. So much so that the company’s former CEO was so critical of heavier women that the brand didn’t design clothes in a size XL … Continue reading
Posted in Uncategorized
2 Comments
One moment… while I tear up your speech
Putting politics aside, I have a serious question – can you openly and blatantly disrespect your boss in the name of ‘honesty’? My goal here is not to make this a political conversation – I think this act goes way … Continue reading
Posted in Uncategorized
6 Comments