Tag Archives: Oscars

Pardon me, do you remember Grey Poupon?

When the curtain opened on the 85th Academy Awards, I had already begun drafting a blog post about a new marketing initiative by the Girl Scouts of USA, who this season introduced a “nutritional” cookie featuring NutriFusion vitamin spread. I … Continue reading

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Win-Win Branding at the Oscars: Dresses

nd so every year again, Oscar audiences around the world are eager to catch a glimpse at the latest gowns and frocks, judging and dreaming, and buying into the lifestyle they promise – mostly with their minds, and sometimes also with their money. Continue reading

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