Monthly Archives: November 2020

Brand partnerships and collaborations are an essential component to successfully marketing your brand. While the obvious collaborators are companies, brands, or influencers within the same industry, unexpected collaborations are sometimes the most successful ones. Alliances allow companies with nothing in … Continue reading →

We have long theorized the day that machines would consume a lot of the jobs people have typically carried out. This trend is expected with car manufacturers, online bank tellers, and food processing, but can this really be anticipated for … Continue reading →

Don’t DIY the Big Things There has been an increase in DIY shows on cable networks like HGTV and YouTube in the last few years, creating a surge of DIY gone wrong content on the internet. These shows create a … Continue reading →

Do most people look at foul-language in an ad and make an assumption about the brand or the product? For example if Nike’s hugely successful 1988 “Just Do It” ad had incorporated foul-language into the ad rather than those three … Continue reading →

If I were to write a letter to my future self, I’d start by reminding myself that I can get through anything, I am stronger than I think I am, and I’d remind myself that it’s okay to feel vulnerable … Continue reading →

A few weeks ago I was playing with my 7-year-old little cousin and I asked him the simple question, “what do you want to be when you grow up?” My naive self thought he would say the typical answer we’ve … Continue reading →

Have you ever stood in line for an item to only find within minutes that the item is sold out?  Hoping to get the item that you have been seeing online for weeks, maybe months, to find once you have … Continue reading →

Commonly referred to as a melting pot, American culture has been heavily influenced by the diversity of its citizens. Immigrants from all over the world have long contributed to shaping the country’s advancements in science and technology and preferences for … Continue reading →

Tactics applied for advertisements that are rolled out for the Hong Kong market can be identified as domestic marketing (Risko & Wiwczaroski, 2014). Domestic marketing is defined as marketing communication activities that are conducted in only one country (Risko & … Continue reading →