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- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Author Archives: Jessica
The Changing Format of Late Night Talk Shows
As a big Colbert fan I am anxiously awaiting his start at The Tonight Show. Coming from a show popular with the millennial audience he no doubt knows a few ways to be engaging with how the younger generation views … Continue reading
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12 Comments
Can Google be De-Throned?
When you think of search typically one company’s name comes to mind: Google. It is hard to remember that there are even other search companies that exist despite the fact that Google’s market share has been declining in recent months … Continue reading
Posted in Uncategorized
6 Comments
Branding: Is it worth it?
The idea of brand building began when companies took notice of psychological research that showed patterns in how people made decisions. Businesses realized they could use these tactics to get more people to make the decision to buy their product. … Continue reading
Posted in Uncategorized
1 Comment
Get ready for the Black Friday?
Midnight approaches—it’s almost Black Friday 2013! Are you ready for a turkey meal with your family? Do you have plans to go somewhere for a refreshment? Or perhaps, you are getting more and more excited just like I am. See, … Continue reading
Re-consider Internet’s Impact: Online Branding vs. Online Brand
Before starting discussion, let us review the latest commercial campaign of Burberry online. Coordinated with the internet magnate Google, the British luxury brand has provided new form of consumer engagement, Burberry Kisses—-a visually immersive and interactive experience that allows users … Continue reading