Author Archives: Amira

The power of positivity: The missing puzzle piece to a successful personal brand

We all know brands are powerful.  They’re a big business that deliver a promise to the world and help define our expectations. We often associate brands with a product and/or a service, but in reality, personal brands are equally as … Continue reading

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The truth is, looks really DO matter!

Growing up, we were always taught that “Looks don’t matter” and “It’s what’s on the inside that counts.” Now what I tell you may come as a shock, but the truth is, looks DO matter. Let’s not sugar coat the … Continue reading

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All Eyes On The Kap

Being the “126 Million Dollar” ticket isn’t always an easy thing to own. Players contracts are always glorified on sporting news websites and TV shows, highlighting the large dollar figure but rarely breaking down how the money is distributed. You … Continue reading

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Lawd Have Mercy: We Lost Percy

Addition by subtraction. Sounds nice right? The concept that you can actually gain more with having less than you had before. Usually this pertains to companies and employee attrition, turnover and how it coincides with team chemistry. It is especially … Continue reading

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The Rabbit and the Hare

Stunning the campus, the state and higher education, the University of Virginia’s governing board forced the resignation of its first female president. Citing “philosophical differences of opinion” President Teresa Sullivan will step down August 15 after two years and two … Continue reading

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Employees impact brand identity

When we think of branding, most of us probably associate the concept with the logo, colors, and impressions of our favorite companies. However, how many of us think of the impact of a brand on a company’s employees? Imagine the … Continue reading

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