Author Archives: Deborah

Facial Recognition, Analytics, and the Future of Digital Signage

A data-driven approach is now mandatory for any legitimate marketing department; analytics allows practitioners to understand the effectiveness of an online digital marketing campaign. Today, technology companies like Intel and Panasonic are developing ways for marketing professionals to apply that … Continue reading

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Cause Marketing Spotlight: “Creative For A Cause” Campaign by Fiverr

Fiverr, the world’s larget marketplace for creative and professional services, has teamed up with Ad Age, Creativity, Internet Week, and Code/Interactive (C/I) to host “Creative For A Cause,” an ad design contest to raise awareness about the need for diversity … Continue reading

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Heading Into The Cave

With baseball season’s opening day just one day away, and hope springing anew for baseball fans everywhere (even those of my beloved but eternally futile Pittsburgh Pirates), I thought it appropriate to take a look at one way Major League … Continue reading

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Content Marketing Extends Life of TV Characters

Among the many buzzwords making the rounds in marketing circles these days is “content marketing,” which comes with a variety of definitions, but “basically, content marketing is the art of communicating with your customers and prospects without selling.” (Content Marketing … Continue reading

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