Author Archives: Michele

Knowledgeable consumers…what a concept!

Don’t laugh. I just started watching Mad Men this past week. Now that it’s over, I wanted to see what the fuss was about. I actually learned some things, namely that I really hope my grandfathers weren’t as misogynistic as … Continue reading

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Auto-Complete?

Great advertisements not only exist in the private sector. Creativity can also be found in advocacy campaigns of NGOs and international organizations. This is the ad that strikes me most recently.   Here’s a simple and powerful campaign idea from … Continue reading

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“Windokia” or “Nokrosoft”? Neither.

One of the biggest (and probably the saddest) technology news recently was about the deal between Microsoft and Nokia, with the former company acquired the “Asha” and “Lumia” device name brand trademarks, while the Nokia brand will still be used … Continue reading

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